Merchandise is the most powerful media channel
That's why we built the first and only data-driven, Programmatic Sampling platform that transforms in-market inventory into measurable commerce media.
Programmatic Sampling is the future of commerce
The retail industry has spent years optimizing ads, banners, and retail media, yet the most powerful channel has been hiding in plain sight: the product itself.
Merchandise is tangible, experienced in the basket, and directly drives repeat purchases. Yet traditional sampling remains wasteful, unmeasured, complex, and disconnected across merchandising, ecommerce, and media teams.
Swish changes that.
By combining retailer first-party data, AI, and real purchase signals, Swish transforms full-size products into measurable commerce media, delivering the right product to the right consumer at the exact right moment.
The result is a scalable, programmatic channel that aligns teams, maximizes ROI, and turns everyday shopping into moments of discovery.
Built and backed by leaders in commerce and media
Swish was founded by industry veterans with deep experience across retail media, ecommerce, adtech, and consumer growth.
Our team has spent years helping retailers and brands navigate the evolving commerce landscape, and we saw firsthand how outdated product sampling had become.
Proudly headquartered in Detroit, Swish is building the future of commerce media from one of America’s most resilient and innovative cities, a place defined by industry, reinvention, and building what comes next.
Powered by an award winning team and technology
